New Joint Projects: BMW and Toyota Plan Closer Cooperation
BMW and Toyota plan to broaden their planned cooperation beyond diesel engines and battery technology and to work together in other areas, SPIEGEL has learned. The alliance will be announced shortly. The two carmakers can benefit from each other's know-how.
BMW and Toyota plan a close cooperation that will extend far beyond their existing joint projects in battery technology and diesel engines, SPIEGEL has learned. The respective CEOs, Norbert Reithofer and Akio Toyoda, will announce the alliance soon.
Since then, researchers in both companies have been looking into other possible areas for cooperation. They have agreed to work together in a number of additional projects.
BMW can profit from Toyota's know-how in hybrid technology, fuel cells and electronics. BMW in turn has a leading position in developing light-weight construction.
The alliance would provide BMW with more than just a replacement for French auto maker PSA Peugeot Citroen, which is set to cancel its cooperation with BMW in making hybrid car components. The project with PSA has been thrown into doubt by the prospect of deepening ties between PSA and Opel, a division of General Motors.
Toyota leads the way in hybrid technology and, contrary to the financially weak French carmaker, has ample resources to invest in new technologies.
© SPIEGEL ONLINE 2012
All Rights Reserved
Reproduction only allowed with the permission of SPIEGELnet GmbH
Click on the links below for more information about DER SPIEGEL's history, how to subscribe or purchase the latest issue of the German-language edition in print or digital form or how to obtain rights to reprint SPIEGEL articles.
- Frequently Asked Questions: Everything You Need to Know about DER SPIEGEL
- Six Decades of Quality Journalism: The History of DER SPIEGEL
- A New Home in HafenCity: SPIEGEL's New Hamburg HQ
- Reprints: How To License SPIEGEL Articles