A World without Oil Companies Prepare for a Fossil-Free Future

Drivers may hate rising gas prices, but some companies are delighted as they watch the oil price soar. Firms like BMW and Airbus which are leaders in fuel efficiency actually benefit from expensive oil. They are just two of a growing number of companies that are already developing technologies for a post-fossil-fuel world. By SPIEGEL Staff

Getty Images

A few cents more and a liter of super unleaded gasoline will cost German drivers €1.80 (around $9 a gallon). That means that someone driving a BMW 3 Series will have to pay over €110 ($150) to fill up the tank, with its 63 liter (17 gallon) capacity.

But Norbert Reithofer, the CEO of BMW, seems surprisingly relaxed for an executive whose company's products depend on gasoline and diesel. "One could see this as a threat," Reithofer says. But the auto executive actually views the rising price of fuel as "an opportunity." He is convinced that his company will in fact "derive a benefit from this."

The Munich-based automaker has invested billions of euros in fuel-saving technologies, such as efficient engines, brake energy recovery and ultra-lightweight carbon fiber car bodies. BMW is now considered a leader in the field, and the company's record sales in 2011 suggest that this is something its customers are willing to pay for. And that, Reithofer believes, is why the company will ultimately benefit from high prices at the pump.

Airbus CEO Tom Enders uses a similar argument. He ought to be upset about high kerosene prices. They have sharply affected his customers, the airlines, whose profits are shrinking and who are investing less money in buying new planes as a result. Nevertheless, Airbus has never had as many orders on its books as it does today.

Last year, Airbus received well over 1,000 orders for its A320 neo model, with scheduled delivery starting in 2015. Thanks to new engines and special wings, the plane uses about 15 percent less fuel, making it significantly more fuel-efficient than competitor Boeing's comparable models. This is a critical selling argument in times of high kerosene prices, says Enders. "To a certain extent, we do benefit from the high price of oil," he adds.

Addicted to Oil

This is certainly one way of looking at things. Drivers are upset about the record high prices at the pump. But on the positive side, they also force companies to change the way they are using the increasingly precious commodity, so that they consume it more consciously and not as wastefully. And that change is necessary.

The world is addicted to a material that is being used up from day to day and from hour to hour, a material that is also much too valuable to be burned. The prosperity of the human race is based on limited resources. Most people know this, and yet they refuse to accept the necessary consequence: reducing their use of fossil fuels.

The record high prices for gasoline are probably the most effective incentive for us to finally kick the oil habit and search for alternatives. And they are fueling the modernization of the economy in the process.

The withdrawal will undoubtedly be tough. The economy will be affected when it is deprived of its lubricant. But consumers and business owners have no choice, and the longer they delay, the more painful the transition will be.

No Plan B

When gas prices go down, people drive more and buy more powerful cars, which in turn leads to higher fuel consumption. But when that happens, the world heads toward the inevitable end of the oil era even more quickly than it already is. At some point, it will consume the last drop of oil and end up without a plan B.

But if gasoline becomes noticeably more expensive, phasing out fossil fuels could be relatively pain-free, as paradoxical as it sounds, because it will prolong the transition into the post-oil era. The world would be buying time for an energy revolution, gaining a reprieve in which scientists could develop more efficient batteries for electric vehicles, for example, or grow energy plants to produce biofuel in a way that takes up as little agricultural land as possible. Higher fuel prices would enable the world to stave off the fossil-fuel finale.

If the United States, France, Great Britain and Japan do in fact release their oil reserves, the stockpiles of fuel that are built up to deal with crises like disruptions in supply, wars or natural disasters -- as some politicians have been calling for -- it will probably bring down prices at first, but it will also send precisely the wrong message.

By now, it isn't just environmentalists, but also liberal economists who advocate a strategy of increasing fuel prices. Oil is apparently still far too cheap, or else consumers wouldn't be as wasteful with it, says Thomas Straubhaar, president of the Hamburg Institute of International Economics. "The whip of scarcity is the most effective tool for driving innovation."

This brutal mechanism could be seen for the first time after the 1973/74 oil crisis. At the time, the oil producing industry searched for new sources to reduce dependency on oil from the Middle East. This led to discoveries of deposits under the ocean floor in the North Sea and the Gulf of Mexico.

Approaching the Limits

But now the Earth's supply of oil is approaching its limits. The development of new fields is becoming more and more complicated, costly and dangerous, as the accident at the Elgin natural gas platform in the North Sea demonstrated last week. Even more important is the fact that not even all of the oil in the Arctic and the deep sea will be enough to quench the immense thirst for energy developing in East Asia.

China already consumes 9 million barrels of oil a day, or almost twice as much as it did 10 years ago. It is estimated that by 2020 the number of new cars sold in China will be 70 percent higher than today, and all those additional cars will lead to more traffic congestion. A huge new generation of energy users is emerging in the People's Republic and in India, and they are emulating the Western model of consumption, complete with air-conditioned homes and a car in the garage. The two countries, both with populations of more than a billion people, have a lot of catching up to do.

If every person on Earth used as much energy as the average person in the United States, today's known oil reserves would be exhausted within nine years.

Worldwide energy use will almost double by 2050, predicts the Organization for Economic Cooperation and Development (OECD). The most problematic aspect of this is that, according to scientists, the share of energy consumption attributable to oil, gas and coal will not decrease. Today, four-fifths of the energy we use comes from fossil sources. "The erosion of our natural environmental capital will increase the risk of irreversible changes that could jeopardize two centuries of rising living standards," warns the OECD in its report.

The message behind this warning is that commodity prices must send a clear signal, namely that society can no longer afford a prosperity that is based on the squandering of natural resources. But what are the consequences for consumers? How much more expensive do fuels have to get so that people change their behavior?

Discuss this issue with other readers!
2 total posts
Show all comments
Page 1
wildberry 04/03/2012
1. A World Without Oil
It's not all that often that respectable newspapers like Der Spiegel make hilariously fatuous statements. But when they do, oh boy, they do it in spades. Take today's statement: "If every person on Earth used as much energy as the average person in the United States, today's known oil reserves would be exhausted within nine years.” It’s the sort of headline grabbing rubbish that people are supposed to read and then look at each other in trepidation. A moment’s thought would be sufficient to demonstrate its utter absurdity on several levels. But for some people a moment is a long time; and thought is difficult. However, let us not waste time analysing a patently daft statement. Rather deal with the impression the writer is trying to make. The aim is to emphasise the danger of fossil fuel’s running out and leaving us with no energy – or impossibly expensive energy. Forget it; it’s not going to happen. Fossil fuel is increasing far in excess of the need for it. But isn’t it a finite resource? Well yes, but only in a strictly theoretical way. To all intents and purposes it is going to keep on increasing and increasing until there is more than enough for everyone. Wasting time and money on ugly solar cells and useless windmills is a modish fashion that the market will eventually destroy. If it had not been for the willingness of politicians to throw EU and national taxpayers’ money down what might as well be a hole in the ground, the market would have killed it off years ago. The reasons are not difficult to understand. But they are so unpalatable that few of our rulers are willing even to contemplate them. After all, these are the same rulers who have been doing all the money-throwing. Anyone who wishes to understand the enormity of the vast swindle we have been fed – and I include the author of this patently nonsensical article – need simply to read a thoughtful little piece by Lawrence Solomon in last week’s Financial Post. It’s entitled “A World Awash in Oil”. And I commend it to anyone interested in straightforward clear thinking of a kind foreign to the overpaid journalist who appear to enjoy to frightening readers of Der Spiegel!
yt75 04/05/2012
About oil and peak oil, please do not hesitate to sign (and forward) a call to French presidential candidates "mobilizing society in the face of peak oil" originally published March 22nd in lemonde.fr. Signed by : Pierre René Bauquis - Former Director of Strategy and Planning at Total Jean-Marie Bourdaire - Former Director of Economic Studies at Total, former Director of Studies at World Energy Council (WEC) Yves Cochet - European Deputy, former Environment Minister. Jean-Marc Jancovici – Consultant, energy and CO2 issues, ASPO France Jean Laherrère - Former Chief of Exploration Technologies at Total Yves Mathieu - Former Hydrocarbon Reserves Project Manager at the Institut Francais du Petrole (French Petroleum Institute) Translation published on Energy Bulletin : http://www.energybulletin.net/stories/2012-03-29/mobilizing-society-face-peak-oil-call-french-presidential-candidates And on a dedicated site (with petition/join the call functionality) : http://tribune-pic-petrolier.org/mobilizing-society-in-the-face-of-peak-oil/ Any language welcomed for the message! Thanks Yves
Show all comments
Page 1

All Rights Reserved
Reproduction only allowed with the permission of SPIEGELnet GmbH

Die Homepage wurde aktualisiert. Jetzt aufrufen.
Hinweis nicht mehr anzeigen.