Weak Dollar: Airbus, VW Headed to America
With the dollar as weak as ever, European companies are trying to avoid disaster. Factories in North America are becoming more attractive, and over the weekend, both Airbus and VW hinted they might take the plunge.
Both Airbus and VW are looking into building factories in North America.
Were it to win the contract, Airbus would modify the passenger jet A330 to meet the US military's requirements. The factory would also be able to produce the civilian version of the plane, resulting in massive exchange-rate savings to Airbus. Because the plane-maker sells its products in dollars, a $0.10 change in the exchange rate cuts a 1 billion (nearly $1.5 billion) hole in the Airbus bottom line. Furthermore, the company's Power 8 savings program, announced earlier this year, is based on an exchange rate of $1.35 to the euro.
Recent drops in the dollar's value have led Airbus CEO Thomas Enders to warn that more savings measures may be on the way. On Monday, the euro climbed down further from last week's high of just under $1.50 and was trading at $1.466.
Meanwhile, Volkswagen is also looking to build a factory in North America in order to minimize the hit it might take should the euro remain strong. "Our scouts are looking intensively for possible sites in the US and Mexico," Jochen Heizmann, VW's head of production, told the industry weekly Automobilwoche over the weekend. He said the company needed to develop production capacity outside the euro zone.
The move had been hinted at in mid-November by the head of Volkswagen of America, Stefan Jacoby. He said that the factory would likely be built in the Eastern Time Zone to facilitate communications with the mother ship in Germany, but no concrete plans have been mentioned. Jacoby said at the November Los Angeles Auto Show that an announcement on a North American factory would be made within the next six months.
Volkswagen could ultimately decide to expand its factory located in Puebla, Mexico, but the company mostly produces smaller models there. VW is interested in expanding the number of models available in the US and seeks to double its current sales on the continent to 800,000 units per year.
VW used to produce cars in a factory located in Pennsylvania but closed it in 1987 after sales of the models built there took a dive. The German carmaker said last week that it was investing $14.1 billion in production capacity around the world. Last week, the company opened its first factory in Russia.
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