A Network for Europe: SPIEGEL ONLINE Launches Partnership with NRC.NL
As part of an effort to establish a network of English Web sites from Europe's leading high-quality journalism brands, SPIEGEL ONLINE has launched a partnership with NRC Handelsblad in The Netherlands.
The tulip fields of the Netherlands: Europe, in all its colors
SPIEGEL ONLINE International this week launched an editorial partnership with NRC.nl/international, the English-language Web site of the respected Netherlands daily NRC Handelsblad. The partnership, SPIEGEL ONLINE International's first with a major European publisher, is a crucial first step in an effort by the two Web sites to launch a Europe-wide network of publishers of high-quality journalism on national, European and international affairs in the English language.
"By working together, we hope to create a network where readers can come for opinion-shaping journalism on issues affecting the European community and participate in the debate," said Rüdiger Ditz, editor in chief of SPIEGEL ONLINE. "Airlines have networks, and we would like to introduce this concept to European journalism."
Like SPIEGEL ONLINE, which aims to deliver news and analysis from Germany on major European issues to a broader international audience in English, NRC.nl/international will provide Dutch perspectives from one of the country's most respected journalism brands to people who do not speak Dutch. NRC.nl/international will publish a daily selection of news reports, background pieces, features and editorials about the Netherlands and its role in Europe and the world. The site will also feature a discussion panel featuring some of the Netherland's most influential thinkers, including Ayaan Hirsi Ali, Geert Wilders and Dutch Deputy Foreign Minister for European Affairs Frans Timmermans.
"With the launch of this site, we want to participate in the international discourse and to claim a space in the European public debate," said Birgit Donker, editor in chief of NRC Handelsblad. "We are convinced that we can appeal to a broader audience by publishing a selection of our daily content in English. Topics like Dutch participation in military operations in Afghanistan, immigration and integration, or the debate about the future of the European Union will be covered."
NRC.nl and SPIEGEL ONLINE plan to exchange content on a regular basis and develop joint journalism specials in order to add a deeper European dimension to their coverage.
By working together with NRC.nl/international and future partners, SPIEGEL ONLINE International hopes to provide broader reporting on European issues and to contribute to a greater debate about the future of the European Union and Europe's role in the international community. The network also represents an important step towards building a larger Pan-European audience for both Web sites.
Since its launch in October 2004, SPIEGEL ONLINE International has become one of the most influential and respected English-language Web sites in continental Europe. In July, the site reached an historic peak of over 9.3 million page views and more than 1.2 million unique visitors. SPIEGEL ONLINE is Germany's leading news site and the Web home of DER SPIEGEL, Europe's largest newsmagazine.
In July, the Atlantic Monthly Web site called SPIEGEL ONLINE International "everybody's favorite newspaper these days," and the Economist.com recently described the site as "increasingly impressive -- in German and English."
Best-selling author and Pulitzer Prize-winning New Yorker journalist Seymour Hersh recently said: "SPIEGEL, by providing an English Internet version, provides you with a whole different way of looking at a lot of events. I always tell people that we have this invention called the Internet: You've got Haaretz, which is more critical of Israeli policy than any American newspaper. You've got the obvious ones like the Guardian and the Telegraph. And you have SPIEGEL ONLINE in English now to give you a European look that is open-minded and detached."
Dutch newspaper NRC Handelsblad -- with its recently launched morning edition nrc.next and its Web site NRC.nl -- is one of the most authoritative news brands in the Netherlands. In the past year, the Web site almost doubled its unique visitors per month, now reaching 1.4 million. The focus of both the paper and the online edition is on World and European news, as well as opinion about national and international issues.
To learn even more about the partnership, please click on the video above produced by our partners at NRC.nl.
-- The Editors
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