Weapon of Last Resort ECB Considers Possible Deflation Measures

Though the European Central Bank continues to play down deflation concerns, it is preparing measures to combat falling prices in the event of an emergency. Are the growing fears warranted?

By and Anne Seith

A market in Oviedo, Spain. Is Europe threatened by falling prices?

A market in Oviedo, Spain. Is Europe threatened by falling prices?

One of European Central Bank President Mario Draghi's most important duties is watching his mouth. One ill-considered utterance is enough to sow panic on the financial markets.

But during a press conference earlier this month, Draghi allowed himself a telling slip.

Speaking to gathered journalists at the Spring Meetings of the International Monetary Fund and the World Bank, Draghi twice almost uttered a word he has been at pains to avoid. "Defla…", Draghi began, before stopping himself and continuing with the term "low inflation."

Yet despite Draghi's efforts, the specter of deflation was omnipresent in Washington during the meetings. And it is one that is making central bank heads and government officials nervous across the globe. The IMF in particular is alarmed, with Fund economists warning that there is currently up to a 20 percent risk of a euro zone-wide deflation. IMF head Christine Lagarde has called on European central bankers to "further loosen monetary policy" to address the danger.

The reason for concern is clear: Ever since the Great Depression at the beginning of the 1930s, deflation has been seen as one of the most dangerous illnesses that can befall an economy. Several countries at the time fell victim to a downward spiral consisting of falling prices, rapidly rising unemployment and shrinking economic output -- a morass that took years to escape. Because prices were falling, people stopped spending in the hope that everything would become even cheaper. Companies were unable to sell their products and many went broke, which led to millions of people losing their jobs and a further squeeze on consumption.

Japan provides a more recent example, where the economy has been largely stagnant for years amid falling prices. Is the euro zone now facing a similar nightmare?

The inflation rate in the common currency zone sank to 0.5 percent in March, dangerously close to zero and far away from the ECB's target of 2 percent.

'No Evidence'

Still, both Draghi and Jens Weidmann, head of Germany's central bank, the Bundesbank, continue to insist that there is no reason to worry at present. At the IMF Spring Meetings, Draghi said "we see no statistical or model-based evidence of a self-feeding, broad based falling of prices. ... In other words, we have no evidence that people are postponing spending waiting for lower prices."

Despite the reassurances, the ECB is doing all it can to prepare for the worst, as Draghi himself has made clear. The ECB Governing Council is unanimous in its commitment to using "unconventional instruments" in order to "cope effectively with risks of a too prolonged period of low inflation," Draghi said at a recent press conference at the bank's Frankfurt headquarters. A measure is even being considered that has long been seen as taboo: quantitative easing. QE, as it is known, involves central banks buying up significant amounts of securities as a way of pumping money into the markets and thus stimulating both the economy and inflation.

Other central banks, particularly the US Federal Reserve, have used the method in recent years to combat the effects of the financial crisis. But in the euro zone, many monetary policy purists, such as Bundesbank head Weidmann, are wary of the solution. The concern is that such a flood of liquidity could encourage governments and companies to delay necessary structural reforms.

After all, the ECB has indicated that securities purchases under a QE program could be unlimited. Should an initial program -- of, say, a trillion euros -- prove ineffective, then further efforts would follow.

The ECB has also already begun identifying which sovereign bonds and in what quantity they might seek to purchase. Two alternatives have been considered. The first envisions making purchases in line with the euro-zone member states' share of ECB capital. That would mean that German sovereign bonds would make up roughly a quarter of the purchases, 20 percent French, 18 percent Italian and so on.

A Broader Debate

The second scenario would be that of adhering to market share. That would result in 22 percent each for French and German bonds and 25 percent for Italian, for example. In order to have a more direct effect on the business sector, the ECB is also considering the purchase of company securities.

Should plans for such large-scale purchases ever become concrete, a broader conflict within the ECB Governing Council is almost a certainty. Conservative policymakers, for example, are only supportive of sovereign bond purchases if they come from countries with top ratings. But that would mean that ECB money would go to countries where it isn't needed -- like Germany or Holland. Germany's Bundesbank, for its part, is opposed to any plan that would result in risk-sharing among euro-zone member states. Weidmann's Dutch counterpart, Klaas Knot, likewise expressed skepticism during a meeting in Amsterdam.

Many concerns center around the high price tag of such a shopping spree. The Bank of England, for example, has spent some £400 billion (€486 billion, $673 billion) on sovereign bond purchases and its balance sheet is five times as large as it was before the financial crisis as a result. The effectiveness of the strategy is debatable.

Indeed, central bankers of all stripes speak quietly of quantitative easing as being more of a "weapon of last resort." Draghi, they say, is welcome to put it on display, but few want to see him actually fire it.

As such, should action become unavoidable in June when the ECB Governing Council presents the next medium-term outlook, other strategies appear more likely.

A so-called negative deposit rate could, for example, be used to penalize banks that deposit their money overnight with the ECB instead of loaning it out to companies. One possible scenario foresees coupling a punitive rate of minus 0.1 percent with a further prime rate cut to 0.15 percent.

'Big Bertha'

One central banker says that the ECB would most likely assemble an entire package of measures -- one which might also include long-term, low interest loans to banks. The ECB has taken similar steps in the past. But the massive three-year tender the ECB issued in 2012 -- a package Draghi has referred to in the past as "Big Bertha" in reference to a World War I howitzer -- was used heavily by the recipient banks to buy sovereign bonds. To prevent a repeat, central bankers are considering offering particularly attractive rates in exchange for banks increasing the amount of money they loan out. Just how compliance would be monitored remains unclear.

Finally, the ECB has considered several times in the past buying up asset backed securities from banks. These securities, widely known simply as ABS, are notorious for the role they played in the US financial meltdown.

But their poor reputation is not justified in all cases, the ECB recently noted in a joint paper with the Bank of England. Because ABS are an important instrument for distributing risks in a financial system, the market for the securities must be urgently resuscitated, the paper argued.

Were the ECB to emerge as a buyer, it could prove beneficial in several different ways. For one, it would inject liquidity into the market; for another, it would act as a catalyst for banks to increase corporate lending. Both effects would counter the threat of deflation.

But should falling prices always be cause for concern? A foray into economic history is telling. In fact, extended phases of economic growth have often been coupled with long-term price erosion. Sinking prices in Germany and the US characterized a third of the period between 1801 and 1879; in Great Britain, deflation was seen during half of that period.

Widespread Suffering?

And yet there still weren't mass layoffs or widespread suffering. On the contrary: It was a period of rapid industrialization. Sinking prices came alongside increasing prosperity and growing employment.

Technical advancements and mass production meant an explosion of products of all kinds and the flood of supply pushed prices downward. But demand also increased as a much broader segment of society was able to afford products that had previously been perceived as luxury items -- such as cotton fabric.

The prevailing currency system at the time also played a role, at least temporarily, in creating pressure on prices. And it did so automatically. Up until World War I, money in most countries was backed by gold, meaning that each currency unit represented a certain amount of the precious metal. The amount of gold a country had in its reserves determined how much money could be in circulation.

If the inhabitants of a country purchased too many products from abroad because they were cheaper there, the country would in turn pay down its import surplus by transferring part of its gold reserves to the exporting nation. The result was that the amount of money circulating in the exporting country increased as would prices. The opposite phenomenon was seen in the importing country; shrinking gold reserves resulted in declining prices. It also meant that the products of that country became more competitive and both domestic and foreign demand increased, as did prices. Equilibrium returned between price levels and economic output.

Two Sides of the Same Coin

Under this system, inflation and deflation served as mechanisms that redressed imbalances between the economies of individual countries and injected equilibrium into the global economy. There wasn't anything particularly frightening about inflation or deflation during the era; people merely viewed it as two sides of the same coin.

Sentiment has shifted in the period since. Since at least the 1930s, the word deflation has become a conversation stopper says Jörg Krämer, chief economist at Commerzbank, Germany's second-largest bank. "As soon as someone warns about it, people become frozen with fear," he explains.

But how can it be that the very same phenomenon can have a favorable impact one time, but a devastating one the next?

As so often proves to be the case, it depends on the circumstances. If, for example, technological advances and higher productivity combine to reduce prices, then there is a corresponding increase in prosperity. When products get cheaper, demand is stimulated because more people are able to afford them. Often, a company's revenue rises rather than falls because the increase in the number of products sold more than offsets the drop in price. It's a development still in evidence today with products like computers, smart phones and flat-screen televisions.

Deflation only becomes really dangerous if there is an excessive drop in prices. "If that happens, then companies cannot keep up via labor cost reductions, leading profits to melt away," says Krämer. That's what happened in the United States during the 1930s after the stock market crash caused prices to fall by a total of 25 percent. "US companies, on average, didn't have any profits during 1932 and 1933," says Krämer. "Companies curbed their investments and the economy collapsed."

Banishing the Specter

Sinking prices can also become unbearable in situations in which companies and consumers are strapped with debt. If prices fall, money becomes more and more valuable and leads to greater debt pressures because the face value of the debt doesn't change. Under those circumstances, many companies are no longer capable of servicing their debts and are forced into bankruptcy. This phenomenon most recently reared its head during the global financial crisis, and it continues to threaten crisis-plagued Southern European countries, with their high debt levels.

Despite this, the low and in some cases already negative inflation rates -- particularly in Ireland, Portugal and Spain -- are simply the manifestation of painful, but deliberate adjustment processes. During the boom years from 2000 to 2008, unit labor costs rose by up to 40 percent in the so-called PIGS countries. Now they are falling again, increasing the international competitiveness of these economies.

Finally, as ECB chief Draghi never tires of pointing out, 70 percent of the inflation rate decline within the euro-zone is attributable to surprisingly low energy and food prices. These figures are "very helpful for the economy," says Krämer.

Bundesbank head Weidmann has a similar opinion. Like many other central bankers, he believes the economy will continue improving, also in the euro-zone crisis countries, such that prices will likely soon rise again. His best-case scenario would be if the March inflation-rate drop turned out to be an exception with no bearing on developments in the near future. This would allow the ECB to sound the all-clear in June. And banish the specter of deflation.

Translated from the German by Charles Hawley and Daryl Lindsey


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lowplaces 04/23/2014
1. Dispelling a few myths of deflation
I doubt very much that I will put off buying food because the "prices might go down". The same goes for a lot of consumables. If I need underwear I'm going to get some and not anticipate they'll be cheaper next year. If my car is low on gas (petrol/benzene) I'm not going to wait till next year when the prices are lower. Big-ticket items like an automobile, if you can wait because of deflation you're going to wait. To counter that argument however is that the price of automobiles are far too high and if they came down in price perhaps more people would be able to afford them. The same applies to housing. House prices in the USA are ridiculously high for what you get even though we suffered some type of housing collapse. Deflation only hurts those that are deeply in debt and especially those who have leveraged that debt like, oh I don't know, the banks. It will hurt the one %ers as they will have a terrible time trying to extract rent from the rest of us. The fear of wages going down is inane. They might go down for the people they get way more than they deserve like the CEO of McDonald's. Look for the little guy wages are "sticky" which makes them difficult to go down. It isn't like they've really risen in the last 30 years anyway. Yes deflation will hurt investors, speculators, banks. Pretty much those people that are making obscene profit on the labor of others. Seriously, who would like to see prices go down? Those are the people spreading this bunk about deflation being the end of everything. Maybe for them but societally speaking, that would be a good thing.
Albert Leo 04/24/2014
2. Depends on where you sit.
Deflation isn't so bad if you are sitting on a pile of wealth that you lend out at fixed interest. Who would that describe?
Frans van Pallander 04/24/2014
3. Deflation
The price deflation of electronic equipment is around 50% per year, yet people continue to buy without delay. How can a 1 or 2% deflation cause people to delay any purchases? I think it is a myth. Deflation in Southern Europe is beneficial to make them competitive again.
green123 04/25/2014
4. I would welcome Deflation...
Most of us have only experienced inflation and the loss of purchasing power that it causes. For all of my adult life I have been fighting inflation trying to stay ahead; however, when/if deflation settles I do not think I have to fight it but instead enjoy it. Do I see the Japanese workers complaining? Is unemployment a concern for the Japanese?. Even if companies do not give them fair wages they are still enjoying lower prices and paying cash for everything. I t is about time that companies pass on to consumers the benefits of their ever-declining marginal costs of production -especially labor costs, instead of sitting on $150 billion in cash as APPLE was reportedly doing. Aren't their products too pricey?
spon-facebook-10000150896 04/29/2014
5. Danger of deflation -- it's about fear, not hope
The article misrepresent how deflation spiral works. The problem is not just with people putting of purchases because they expect prices to fall (although this could be a factor too). The worst case scenario -- a deflation spiral -- happens because companies have to sell their products at lower prices, so they have to lay off workers. And then people putting off purchases not because they hope for prices to fall, but because they either have lost their jobs, or they fear losing it. That fear becomes a self-fulfilling prophecy, as the fall in consumer demand leads to more business bankruptcies, more people loosing their jobs, and more fear. But even w/o actual deflation spiral, low inflation is a very bad thing too. Millions of people in Europe have lost their jobs and have their lives ruined because politicians in Europe prefer to play safe. Nobody is going to vote them out of office for low inflation, even if it keeps the economy depressed and million people out of work. The solution is simple, and is described in the economy textbooks -- more government spending and/or higher inflation target. That would pull the economy out of depression, creating millions jobs and trillion dollars of additional wealth. But -- and thanks to hapless economy narratives in media, Spiegel in particular -- that textbook solution became politically impossible, leaving millions people out of jobs and trillions euro in lost wealth.
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