By Siobhán Dowling
When French Vogue chose to dedicate its September issue to "heroines," some of the women the style bible commended for their "courage" and "charisma" were obvious choices: Burmese democracy leader Aung Sung Suu Kyi, Noble Prize Laureate Toni Morrison, French ovarian cancer advocate Dominique Stoppa-Lyonnet, and Lydia Cacho Ribeiro, a crusading Mexican journalist. And then there was Angela Merkel, the conservative prime minister of a Western European country. The woman who has governed Germany for the past four years has become something of a global super star -- admired for being a woman in what is still very much a man's world.
Merkel has been named Forbes "Most Powerful Woman in the World" for four years in a row, she has appeared on the cover of countless magazines -- such as this week's Economist -- and she has enjoyed a positive reception since she hit the world stage back in 2005. Yet, there is a disconnect at play between how Merkel is perceived at home and abroad as well as her party's female-positive policies. She may be something of a feminist icon overseas but things look a bit different back home in Deutschland.
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Look closely at German demographics and you will find that there are 2 million more women than men eligible to vote on Sunday. In a tight-run race such as this one is turning out to be, that is a significant number; reportedly an opinion polling company advised Merkel's conservative Christian Democrats that the female vote could indeed be vital. And the chancellor is nothing if not a canny politician. Her cunning and skill helped her get to the top of her very patriarchal party. Now she is wooing these female voters with her new softer image.
In the run up to polling day on Sept. 27 Merkel has been making all the right moves. She gave an interview to Alice Schwarzer, a doyenne of German feminism, in Schwarzer's magazine Emma. And she has suddenly started telling people cozy details about her domestic life, revealing how she leaves husband Joachim Sauer, a physics professor, shopping lists and how they share chores. She even deigned to share a recipe with her fellow German women.
However, Sabine Hark, professor at the Center for Women and Gender Studies at Berlin's Technical University, is unconvinced and puts it all down to good PR. "The attempt to seem more open to women's issues is simply an election campaign tactic," she told SPIEGEL ONLINE.
And it is a far cry from the image Merkel projected ahead of the last election in 2005. Then she took the stance of the tough economic reformer: more Margaret Thatcher than Martha Stewart. Yet, the toughness that made her the darling of economic liberals scared female voters off. After the election it turned out that more women voted for macho chancellor Gerhard Schröder of the Social Democrats (SPD) than Merkel's CDU.
Consensus Over Confrontation
Things have changed. Four years at the helm of the "grand coalition" government -- her center-right CDU with the center-left SPD -- has seen Merkel shed the Thatcher-esque image and ditch the zeal for economic reform. Instead her role has been to smooth out the differences in an increasingly fractious alliance by rising above the discord between the two parties. Of course while some in the German media have ascribed this to a feminine trait of consensus over confrontation, it is just as likely to be down to very nature of coalition politics. Common cause had to be found and fundamental differences, such whether or not to abandon nuclear energy, were effectively parked.
Having said that, one area where her government has made significant changes has been in family policy. As her family minister, Merkel-appointed fellow conservative Ursula von der Leyen has introduced a series of measures, such as increasing the time and pay for parental leave and making it easier for fathers to also take paternity leave. Yet these are family policies with a conservative slant. "This has been a family policy that is concerned with demographics, rather than an active policy of dismantling the discrimination faced by women," says Hark. "Increasing the birth rate has been the priority." In other words, it is based on a deeply traditional viewpoint where women are regarded through the prism of motherhood.
In fact Germany's scores extremely badly in general when it comes to equality for women. While Merkel has said she would like to see more women in the boardroom, Germany is far behind many other industrialized countries. And the country is on the lower end of the scale for equal pay in the European Union, with women earning on average 23 percent less than men.
Merkel addressed the issue of women's pay in August when she spoke to Emma. She commiserated with those who earned less than their male counterparts but her solution was simply to dole out some advice: "Go to your boss with self confidence and say: 'This has to change!'" When pressed on whether perhaps the state could intervene to improve things, Merkel said she didn't think "forced measures" would bring much success.
"She thinks women should just fight their own corner, and if every woman did so, then everything would be fine," Hark says. "But structural discrimination is not easily swept aside by simply having it out with the boss."
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