R is for Rondo: The East Germans' coffee drinking habit was legendary. They spent twice as much on coffee beans as they did on shoes. They're clear preference was coffee from the West. Coffee brought by friends and relatives from the West comprised about one-third of the coffee market in East Germany. At the same time, the communist government also imported copious amounts and it comprised one of the greatest single items in the GDR's foreign trade balance. Of the domestic offerings, Rondo Coffee was the most popular -- so popular that the brand was reintroduced again in 1997, six years after reunification.