Fears for Future at Cannes: Hard Times on the Boulevard of Stars
At Cannes this year, the crisis-ridden movie industry is asking if anyone even needs big film festivals anymore. Where has the glamor disappeared to? Where are the starlets on super yachts? And, more importantly, has art house cinema lost its cachet?
The opening film is meant to set the tone of the festival -- or at least that's what the big names in Cannes would like to think. And the movie that kicked off the world's most important film festival, taking pride of place on the giant screen at the Festival Palace this week, is called "Up."
The message of the film is one of enlightenment, revolution even. It's the first animated film ever to make the esteemed gala slot on the festival's first evening. So coming almost six-and-a-half decades after "Bambi," it is a courageous move for the festival, which was created in 1939, as well as a sign of respect for animated films. It's also about the cineastes in Cannes trying to make a fresh impression. For decades, film buffs have looked down their noses at the animation genre -- they saw it as artistically inferior. Until 2001, that is, when "Shrek" was accepted at Cannes. This week's message: no hard feelings!
In fact, "Up" was perfect for Cannes' opening night because the story it tells also has considerable symbolic value. The movie, produced by US entertainment factory Disney/Pixar, is about an imaginative but ornery old man who barricades himself into his house. As a result, none of his dreams have ever come true -- until the old man and his crooked house miraculously take off heavenward, and onto a series of fantastic adventures.
The festival in the small French city on the Mediterranean could use a similar kind of magic. Demonstrating an unusually united front, and in perhaps the gloomiest mood ever, filmmakers, investors and even festival organizers are painting an epic picture of crisis in the film industry.
"Where will the Festival de Cannes be in five years' time?" Gilles Jacob, the festival's 78-year-old president, asked anxiously at the press conference held last month to announce the official selections. He noted that the future of independent cinema and the future of the world's larger film festivals is "essentially one and the same" and that he has serious concerns for both. "The last we heard," Jacob said, "the type of cinema that we like -- upright, original, unique cinema, the cinema of byways -- has been declared extinct by the thought police."
The concerns of Cannes godfather, Jacob, are completely justified. Auteur cinema, which -- thanks partly to his festival -- has been considered visionary and demanding by artists and intellectuals the world over, does appear to be threatened with extinction. Of course, auteur films are still being made today and a handful of young directors are certainly emulating the old masters. But hardly anyone is interested anymore.
For years, clever, culture-savvy sophisticates had two responses to the films screened in Cannes -- and that includes everything from Jean-Luc Godard's "Sauve qui peu" ("Every Man for Himself," 1980) to David Lynch's "Wild at Heart" (1990). They either loved them or hated them. Unfortunately today, many cinephiles couldn't care less. The days when curious young film buffs treated the films of François Truffaut, Martin Scorsese, Wim Wenders and Lars von Trier like mysterious messages from the avant-garde and analyzed them down to the last detail, are gone -- and probably for good.
Auteur cinema has had its day in the cultural sunshine and now it's just another niche genre in filmmaking. As the fate of recent Cannes selections demonstrates. After the festival ends, many routinely sink into almost total obscurity. Many never even make it into movie theaters, going straight to DVD instead. Of course, there have always been films with artistic merit that the general public has spurned -- including Cannes winners like Luis Buñuel's "Viridiana" (1961), Andrzej Wajda's "Man of Iron" (1981) or Abbas Kiarostami's "Taste of Cherry" (1997). But then there were also films that did well at Cannes and drew larger audiences -- Martin Scorsese's "Taxi Driver" (1976), Volker Schlöndorff's "The Tin Drum" (1979) and Quentin Tarantino's "Pulp Fiction" (1994) among them.
However in recent years it hasn't been just the winners of Cannes' top prize, the Palme D'Or, that need to worry about turning toxic at the box office. A disturbingly large percentage of the selections at film festivals everywhere have not made any money. And that's whether the films were directed by indie-film superstars like Ken Loach, the Dardenne brothers or Gus Van Sant, or not. American distributors note that one single episode of the blockbuster series, "Star Wars", attracted more viewers into movie theaters than the last 10 years' worth of winners at the Cannes and Venice film festivals combined.
Another option is to make the films available for download on movie-buff websites. But that has yet to become profitable. One example is the much-discussed, Californian Internet start up with a somewhat ironic name, theauteurs.com, which purports to provide an "online film festival."
The slow decline in the importance of auteur cinema at Cannes has been somewhat hidden by the glamorous hustle and bustle along the city's beachside Boulevard de la Croisette. But with the current economic crisis, the glitzy parties and big-deal-making of days gone by have become fodder for nostalgia. Glamour is conspicuously absent this year. The owners of luxury rental yachts bobbing up and down in the harbor and the owners of the party villas in the hills above Cannes are reporting sharp declines in revenue, a reflection of the general mood of frugality. And hotel owners are annoyed by obstinate guests refusing to rent rooms for the entire festival at the standard-for-the-week, absurdly high prices. And without all that glitter, it is suddenly very obvious how arty cinema in competition at Cannes is now just a sideshow.
The film industry itself is expecting economic carnage this year. And the moviemakers' year begins in Cannes, where lawyers and agents bargain at what is the world's most important convention for film sales. As in previous years, more than 900 films will be shown at the convention -- an enormous selection when compared to the few dozen films actually on the official festival program. Those films will be offered for sale in more than 1,400 screenings. But the mood this year is predominantly gloomy. According to US film industry publication, Variety, most film industry insiders were already anxious as they packed their bags for Cannes this year. They were thinking to themselves, "It can't get even worse -- or can it?" Variety reported.
- Part 1: Hard Times on the Boulevard of Stars
- Part 2: TV and DVD Sales Plummet
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