Photo Gallery: Falling from the Stars 07/16/2010
 Baumgartner is only the most recent daredevil to take aim at the 50-year-old...
Red Bull

Baumgartner is only the most recent daredevil to take aim at the 50-year-old freefall record, set in 1960 by Joseph Kittinger. But he has an advantage: he is sponsored by the Austrian energy drink company Red Bull.