Photo Gallery: Chinese Firms Expanding in World Markets
Fotostrecke

Photo Gallery: Chinese Firms Expanding in World Markets

Foto: ALY SONG/ REUTERS

Brand Expansion China's Race to Conquer World Markets

Chinese firms have embarked on a quest to conquer the world market. Several have already done so, with the help of Western know-how. Established rivals are making the mistake of underestimating them -- until it's too late.