Going Native in Kaluga Volkswagen Finds its Russian Soul

Volkswagen is celebrating the completion of its first full-fledged assembly plant in Kaluga, around 200 kilometers from Moscow. The company is courting Russian consumers as well as Prime Minister Vladimir Putin, who joined the festivities. The company is hoping to gain ground on other foreign competitors within the promising Russian market and rapidly increase sales.
Russian Prime Minister Vladimir Putin walks in front of Volkswagen Tiguan at the opening ceremony of the VW assembly plant in Kaluga, Russia.

Russian Prime Minister Vladimir Putin walks in front of Volkswagen Tiguan at the opening ceremony of the VW assembly plant in Kaluga, Russia.

Sergei Chirikov/ AP