Brand Expert Interview 'The Chinese Have the Necessary Vision'

Twenty years ago, China exported six cars. Last year it exported a million. Marketing expert Nirmalya Kumar speaks to SPIEGEL about the impending global ascent of brands from emerging economies.
A Haier factory in Qingdao in northern China's Shandong province.

A Haier factory in Qingdao in northern China's Shandong province.

Foto: STR/ AFP
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