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Interview with BMW Head Norbert Reithofer 'We Have Made It Our Mission to Be Sustainable'

German car maker BMW has long had a reputation for producing sporty luxury cars. Now, CEO Norbert Reithofer wants to shift toward sustainability. He spoke with SPIEGEL about how he intends to combine greater fuel efficiency with high performance.
Photo Gallery: BMW Looks to the Future

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Photo Gallery: BMW Looks to the Future

Interview conducted by Armin Mahler and Dietmar Hawranek Translated from the German by Christopher Sultan

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