Strategy Stalls Daimler Struggles to Regain Its Spark

A look at Daimler's bottom line for 2011 gives the impression of a thriving company. But it recently lowered its 2012 earning forecast and is trailing BMW, its main German competitor, in almost all categories. Can the CEO's plan to put the company back in pole position really work?
Can CEO Dieter Zetsche make Daimler Germany's top luxury carmaker again?

Can CEO Dieter Zetsche make Daimler Germany's top luxury carmaker again?

Foto: dapd
Translated from the German by Paul Cohen
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