Photo Gallery: Germany's Soft Power


The Reluctant Giant Why Germany Shuns Its Global Role

The world admires Germany and would like to see more active engagement from the country. But Germans themselves are reluctant and Chancellor Merkel has steered clear of taking on more global responsibility. Berlin should rethink its role in the world.

When a German reads current travel guides about Germany, written by foreigners clearly enamored of the country, he feels noticeably better afterwards. The travel guides praise Germany as a colorful, high-energy, beautiful country, a European power center in every possible way, a miracle world of culture and technology, inventive and with an entrepreneurial spirit, "truly … a 21st-century country."

That's what Rick Steves, a Germanophile American, writes in the latest edition of his "Germany" travel guide, published at the beginning of the year. Of course, he doesn't omit the clichés about schnitzel and the Oktoberfest, the Black Forest and Neuschwanstein Castle, but he is most enthusiastic about the modern, bustling Germany, which has "risen from the ashes of World War II to become the world's fifth-largest industrial power."

Steves raves indiscriminately about Germany's ICE trains, gleaming cities, world-class museums, the new Berlin and the Germans themselves, who he describes as people with bold "Type A" personalities. "Their cars are legendary," Steves writes, "BMW, Mercedes Benz, Volkswagen, Audi and Porsche. We ride German elevators and trains (ThyssenKrupp and Siemens), take German medicines (Bayer), use German cosmetics (Nivea) and eat German goodies (Haribo's Gummi Bears)." Similar, more or less eulogistic descriptions appear in many new travel guides on Germany.

'Most Popular Country'

Today, 68 years after the end of the war and 24 years after the fall of the Berlin Wall, we Germans are respected, admired and sometimes even loved. The fact that we generally don't know what to do with all this admiration , because we collectively still seem to assume that we are not likeable and therefore must be unpopular, is a problem that very quickly becomes political. It's obvious that Germans' perception of themselves and the way we are perceived by others differ dramatically.

Even if some would not consider a travel guide to be the most credible basis for political reflections, it's easy to find other sources of praise for Germany and the Germans. The BBC conducts an annual poll to name the "most popular country in the world." Germany came in a clear first in the latest poll, and it wasn't the first time. Some 59 percent of 26,000 respondents in 25 countries said that the Germans exert a "positive influence" in the world (and not surprisingly, the only country in which the view of Germany is overwhelmingly negative at the moment is Greece).

In the "Nation Brands Index" prepared by the American market research company GfK, which surveys more than 20,000 people in 20 countries about the image of various nations, Germany is currently in second place, behind the United States. This index is not some idle exercise, but is used as a decision-making tool by corporate strategists and other investors. GfK asks questions in six categories, including the quality of the administration and the condition of the export economy, and Germany is at the top of each category. But when Germans do acknowledge their current standing in the world, they always seem to be somewhat coy or even amused.

The rest of the world doesn't understand this (anymore). The rest of the world is waiting for Germany. But instead of feeling pleased about Polish Foreign Minister Radoslaw Sikorski's historic statement that he fears Germany's power less than its inactivity, we cringe anxiously over such sentiments. When US President Barack Obama calls Germany a leading global power, we hope that he doesn't really mean it. And when politicians in Israel say that Germany should wield its power more actively, we don't interpret it as a mandate to become more committed, but are puzzled instead.

We Germans? Exercise power? Take action? Lead?

A 'Europeanized' Germany

The German Society for International Cooperation (GIZ), Germany's government-run aid organization operating in 130 countries, made a concerted effort in 2012 to question decision-makers around the world about their views on Germany. Instead of quickly flipping through a list of questions, the GIZ conducted real, in-depth conversations with participants, and essentially arrived at two conclusions: Germany's reputation in the world is sky-high, yet Germany is considered anything from spineless to completely incapable when it comes to investing this "soft" capital in an effective way for the benefit of everyone.

The positive image we enjoy worldwide is fed by a large number of widely dispersed sources, but it's obvious that Germany's accounting for its Nazi past, its clear acknowledgement of historic culpability and its development of a model democracy in the West laid the foundation for the Germans to be given a new chance in the 20th century.

But it is also clear that Germany's reputation has received its biggest boost since the fall of the Berlin Wall and German reunification. Since then, the Germans have managed to demonstrate repeatedly that they are capable of producing economic miracles, which is precisely what reunification and the development of the former East Germany are. At the same time, Germany was able to dispel widely held fears of the return of a gloating major power in the middle of Europe. To everyone's relief, especially that of our European neighbors, Germany has kept its feet on the ground, only waving its black, red and gold flag during football matches.

Perhaps the European financial crisis -- and the key role Germany is playing in the effort to overcome it -- has rekindled unease among our neighbors at the moment. But even if there is disagreement over the right way out of the crisis, and even if the German government has often proved to be too intransigent, no European in his right mind fears that Germany is pursuing some sort of secret plan to dominate the continent once again. Instead, Germany has "Europeanized" itself, both intentionally and credibly. But now it's time to share Germany's rich experiences along the winding paths of the 20th century with the rest of the world.

History as Obstacle

Foreign Minister Guido Westerwelle has a tendency to stress a supposed certainty of German policy, which became stuck in a post-World War II way of thinking and which the country actually seemed to have overcome: namely that "the history" of our country, which only means the years between 1933 and 1945, is an obstacle in foreign policy in every respect. But from today's perspective, there is every indication that the opposite holds true, namely that "history" has given us reformed Germans in the 21st century the mandate to play an influential role in all of the world's affairs precisely because of that experience.

Who, if not we Germans, is as well versed in emerging from the swamp of overthrown dictators? Who, if not we Germans, could advise war-torn countries on how to find their way back to peace? Who, if not Germany, whose path to liberal democracy was long and rocky, could help other countries along this path? And who, if not we Germans, would be destined to warn the Americans, for example, that absolute national security doesn't protect freedom but instead destroys it?

Seen in the cold light of day, we have no other choice. Germany may have resolved never to become a major power again, but opted instead to somehow dissipate into the big, wide West and the many multilateral organizations. For a long time, it was easy to abide by this resolution, because Germany was indeed no longer a major power. Divided into two countries and occupied by foreign troops, its national sphere of influence was de facto limited. That changed after 1990.

'Auschwitz Never Again'

After the deliberately quiet approach taken by the former Chancellor Helmut Kohl, this sphere of influence was understood around the turn of the millennium. The government of then-Chancellor Gerhard Schröder and Foreign Minister Joschka Fischer, a coalition of the center-left Social Democratic Party (SPD) and the Green Party, handled the new German sovereignty both casually and boldly, by saying yes to the mission in Afghanistan but no to the invasion of Iraq. That administration was hardly in office before it led Germany, alongside its NATO partners, into the war in Yugoslavia, both to prevent an impending genocide in Kosovo and to give new meaning to the maxim "Nie wieder Auschwitz" (Auschwitz Never Again).

Fischer fostered the ambition to use German experiences of the 20th century to develop ideas for the world of the 21st century. His plans and position papers on the conflict in the Middle East and Europe's future enriched international politics. They also enhanced Germany's reputation as a country that doesn't just sit on its wealth, but is willing and prepared to get involved, to participate, to contribute financially and to energetically tackle the eternal construction of a better world.

Chancellor Angela Merkel and Westerwelle have taken us back to the tired 1990s, and our "history" must serve, once again, as justification for German inaction that extends all the way to denial of assistance. Listening to Westerwelle, one would think Germans were a bunch of narrow-minded people whose love of peace knows no bounds.

In fact, we are repugnant hypocrites. We like to talk about our pacifism, and we even use it to generate a warm feeling of moral superiority, and yet we supply large numbers of German weapons to buyers all over the world. Those weapons often end up in countries where regime critics are suppressed with armed force.

What is missing in Germany is an understanding of obvious geopolitical circumstances, an understanding of the fact that obligations, demands and hopes arise from a country's economic and military importance without any political assistance, and that there is clearly a need to consider at length our role in the world. But that doesn't happen, or at least it happens far too rarely.

Less Emphasis on Foreign Policy

In Germany, foreign policy is a specialized, niche subject, even at universities, which is downright absurd. In light of our situation and our leading global position in so many fields, and in light of our ongoing title as the world's export champion, foreign affairs ought to be a top issue at all times. And yet in Germany foreign policy is viewed as a burdensome nuisance and cost factor within the context of managing our wealth.

There is no doubt that the German ambassador to the United Nations in New York occasionally has to introduce a politically correct, ineffectual resolution that -- on paper, at least -- is intended to protect children in war zones. But when the time comes to concretely prevent the massacre of children and adults in Libya, we abstain from voting and, to be on the safe side, withdraw our warships from the Mediterranean. And although we recognize that the threat of a terrorist coup in Mali could have far-reaching consequences for our own security, we would rather let the French step in to prevent it.

Germany's maneuvering in the crisis over a united Europe is even more depressing. Neither Merkel nor Westerwelle, nor anyone else in the administration, has given a single memorable speech on the subject of Europe in the last four years. It's humiliating that, for the last four years, it has seemed somehow unclear whether the German government's stance on Greece differs significantly from the slogans printed in the tabloid newspaper Bild.

Critics have said, and will continue to say, that the chancellor naïvely equated the euro with the entire European project, and the thousand options for taking action were reduced to a single brutal program of austerity measures. In fact, when the time came to fight tooth and nail to defend every German cent, especially the money deposited in German banks, the chancellor felt called upon to display her full power, which then alienated Germany's European partners.

Getting Involved is a Duty

It would be nice to see Germany pursue a different, better foreign policy , with a horizon extending beyond our own borders. From the government of Europe's strongest economy, we should expect programs for an improved Europe, and we should demand that the government come up with a tangible plan for reforming its institutions and its financial system, a plan it can implement, if necessary.

The only problem is that this German government has absolutely no clue when it comes to foreign policy. Aside from a few catchwords, does anyone know its position on the crisis in the Middle East? Has it come up with any good ideas on the Arab spring? Is there a German Africa policy? Does anyone in Berlin make an effort to understand Asia? Are we part of the solution or part of the problem in Afghanistan? Could we improve the situation in Iraq? Could we help Egypt? Does Syria concern us ? And how do we feel about Turkey? And Brazil?

For a country as important as Germany, getting involved is a duty, not a choice. The role of being an active player falls on us, whether we want it or not. And when it comes to the stability of entire regions of the world, or the crises of individual countries, we are called upon to contribute our ideas and our money and to throw our full weight behind our efforts.

It is debatable whether Germany considers itself an active and driving member of the global community or a passive player in contemporary history. It is worth discussing, as the newspaper Die Zeit wrote so pointedly, why Germany always wants to profit but never wants to intervene. And worth considering is the dream that Germany has made it its mission to utilize its experience to make the world a better place.

Being a Role Model

In the second decade of the 21st century, Germany has to get used to the idea of being a model for other countries. We will never be able to see our country as a model society for the entire world, as the United States and France, with their more fortunate history, do as a matter of course. Today, other countries and peoples want us to be a role model, a teacher and a partner. That demand cannot be satisfied with a few Goethe Institutes, with posters by political graphic designer Klaus Staeck hanging on the walls, or with endless screenings of the film "Goodbye Lenin!"

Germany's fans in the world want more involvement than that, and they hope that we don't just export our machines, but also our knowledge about government or our experience with ecological renewal. African countries, as well as nations in South America and South Asia, are no longer waiting for benevolent aid workers, but would rather see people with ideas and investors, and are looking for momentum. They want to know how government administration works, how to organize an education system, how to plan factories, how to decentralize a country, how to write a constitution and how a democratic police force works. They want to learn from us, the Germans, because we have acquired so much authority in these fields.

There is enormous potential in this. In the course of a more active foreign policy, Germany could promote and disseminate throughout the world the values and principles it has recognized as right. At the same time, it could also network internationally in a way that would make the future less daunting.

Uninspired Development Policy

This globally involved Germany could easily become a magnet for people seeking a new home, not just out of need, but also out of interest, curiosity and inclination. They certainly won't come just because a few officials mention the need for skilled personnel every few months. They will only come if they get to know Germany as a generous, progressive, modern nation, one that is willing to share.

But that country has to develop first. So far, Germany has only sullenly performed what it sees as its duties abroad. Otherwise, it pursues a great deal of old-fashioned, uninspired development policy under Development Minister Dirk Niebel, whose claim to fame seems to be his propensity for finding senior government posts for as many of his fellow members of the Free Democrats (FDP) as possible -- and who openly considered giving the tons of frozen lasagna illegally containing horse meat to the poor (which is truly crazy).

The aforementioned study by the GIZ, titled "Germany in the Eyes of the World," reads in part like a guideline for a new foreign policy. The respondents, from India, Pakistan, Britain, South Africa, Morocco and France, don't just know a lot about Germany, but they also clearly recognize its strengths and weaknesses. They want to see more German involvement in practically all areas, in other words, more active German participation in what happens in the world.

In the study, an Indian is quoted as saying that Germany has "no pressing poverty or security problems" and should, in light of "these healthy conditions, assume a greater role in international policy." A South African says that Germany is a leader in science and innovation, but doesn't sufficiently allow others to share in its advantage. An American says that the Germans should "finally put on bigger shoes." An Israeli says: "The Germans could be shaken once in a while and asked what's wrong, and what happened to their emotions and their enthusiasm for the future."

Somewhere to Dream?

Enthusiasm for the future. In the age of Merkel governments, this isn't the kind of expression that occurs to a German anymore. And shouldn't we pay attention to the Chinese artist who, in the GIZ study, says that he goes to Germany to work "and to France to dream?"

We, too, want to dream again, of a better Germany in a better world. We want to dream of the chancellor announcing, in prime time, that freedom-loving Germany is granting refugee Edward Snowden asylum, for example. Such a bombshell would have set the cliquish world in motion and would have catapulted Germany's worldwide reputation into the stars, and of course Merkel would have given a perfect speech about freedom and friendship, and she would have assured the Americans that Berlin's goal was not to offend them, but rather was to not betray Europe's experiences. Of course, this would merely be a dream.

Anyone who has that dream is derided as being naïve, even though the idea of asylum for Snowden wouldn't be nearly as inconceivable as everyone in the government would have had us believe. It was only inconceivable for those who always portray their own actions as being "without any alternative," who dismiss every contradiction as being childish and for whom visions and dreams departed from the realm of ideas long ago.

When it comes to foreign policy, Germany is oddly idle. Germany is being administered, not governed. It could be a soft giant, but when it looks in the mirror, it still sees itself as a gray mouse. But that's just an optical illusion.

Translated from the German by Christopher Sultan
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