Photo Gallery: Saving the World through Ethical Consumerism
Foto: JUSTIN SULLIVAN/ AFP
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Photo Gallery: Saving the World through Ethical Consumerism

Buying Better The Impossible Challenge of Ethical Shopping

Many consumers are intimidated by calls to buy smartly and sustainably. Now a handful of activists and big companies are trying to make ethical purchasing go mainstream -- but they'll have to change the way we think.
Graphic: Otto Group Poll on Ethical Consumerism

Graphic: Otto Group Poll on Ethical Consumerism

Foto: DER SPIEGEL