Photo Gallery: Young, Beautiful and Successful
Fotostrecke

Photo Gallery: Young, Beautiful and Successful

Foto: Carmen Jaspersen/ dpa

Selling the Women's World Cup Sexy Advertising May Not Have a Future

Young, beautiful and successful, the new generation of women footballers is attracting more attention than ever, especially from sponsors. Ahead of this year's Women's World Cup, German players have received enormous publicity. But the sexualized marketing threatens to backfire in the long run, experts say.