Interview with Adidas's CEO on World Cup Commercialism "Sponsors Are not Faceless, Ticket-Eating Monsters"

Adidas CEO Herbert Hainer, 51, discusses the fuss over World Cup sponsors and the new German flag-waving frenzy, his bitter struggle against rival Nike and the question of whether FIFA chief Sepp Blatter should get the highest German medal of honor, the Order of Merit of the Federal Republic of Germany.