From Poverty to Power How Good Governance Made Brazil a Model Nation

By Erich Follath and Jens Gluesing

Part 2: 'The Most Popular Politician on Earth'

Still, Cardoso failed to achieve one of the central aims of good governance: an equitable distribution of wealth. That effort was taken up by his successor, who became president in 2002: Luiz Inácio Lula da Silva, known to all as "Lula," leader of the left-wing Workers' Party. A former shoe shiner, metalworker and union leader, Lula was himself a member of Brazil's lower class. His first wife and their unborn child died because the family couldn't afford necessary medical care. In 2003, as president, he traveled first to meet the world's economic leaders in Davos, Switzerland, then a couple days later to participate in the World Social Forum, an alternative counter-initiative held in Porto Alegre, Brazil. "At both gatherings," he later reflected proudly, "I gave the same speech on hunger and how to combat it."

Lula succeeded in easing the desperate situation of the underprivileged in his country with welfare programs such as Fome Zero ("Zero Hunger"), which he implemented against the express advice of his own advisers, the World Bank and the International Monetary Fund. He was accused of "assistencialism," a form of poverty relief that's limited to handouts with little potential to make long-term change. Yet Lula was successful. More than 20 million people made the leap from lower to middle class under his watch, and the proportion of Brazilians living in absolute poverty decreased by 50 percent.

"Responsive government" is the name political scientists and sociologists use for a leadership style that acts more or less in anticipation of its electorate's questions and concerns, integrating people across class lines and creating a shared sense of identity. For millions of Brazilians, Lula personified this principle simply through his own personal history, and they rewarded him with popularity ratings and electoral results unique among Western countries. He won 61 percent of the vote against his Social Democrat rival in 2006, and his approval rating was over 80 percent when he left office in 2010. US President Barack Obama, who two years before was feted as if he were the Messiah for his feat of achieving 53 percent of the vote in the American presidential election, called his Brazilian counterpart "the most popular politician on Earth."

The country's voters would almost certainly have granted Lula a third term, and other politicians with his approval ratings might have been tempted. But Brazil's constitution stipulates a two-term limit, and the country's congress has blocked attempts to change that limit. Adhering to the due process of law is another universal principle of good governance, but one that not all newly industrialized countries observe.

Willing to Experiment and Learn

Lula's successor, former guerrilla fighter Dilma Rousseff, took office in 2011. In many ways, she is the charismatic Lula's polar opposite: sober, detail-oriented and extremely involved in her work. She made clear from the beginning that she expected those around her to take their work as seriously as she did, scheduling cabinet sessions on Friday afternoons and presentations at 7:30 a.m. on Mondays, and banning such phrases as "impossible" or "maybe tomorrow."

Unlike Lula, now 66 and recovering from cancer, Rousseff was quick to root out the slightest hint of corruption, kicking out seven ministers within her first year in office. The new president devours the files that cross her desk and has an extraordinary memory for statistics. Asked by a Newsweek reporter whether she knew how many jobs her government had created, Rousseff replied, "1,593,527 in the first six months."

The strategies Rousseff is implementing are ones that have emerged at the forefront in the global debate over good governance: professionalizing political work, being willing to experiment and able to learn.

What the current president learned from her experiences during the Lula years, during which she was energy minister and chief of staff, stands in stark contrast to the lessons others have taken away from globalization. Unlike the Republicans in the US or many European neoliberals, Rousseff believes in government involvement, active industrial policies and taxes that are applied intelligently and increased if necessary. Financial transactions are now subject to hefty fees, and a special tax assessed at 1.5 percent of each person's salary goes to support the country's arts scene. While arts budgets elsewhere are being cut, Brazil's unique model has yielded an annual increase of 10 percent in funding for theater, music and the visual arts.

Globalization's Major Success Story

Despite the government's ruthless intervention, regulation and taxation, Brazilian businesses have nothing to complain about. The country's major corporations have become some of the world's most important agricultural producers. No other company produces as much soy as the Amaggi Group, based in Rondonópolis in central Brazil. Ethanol giant Cosan in São Paulo has surpassed German producer Südzucker AG as the leader in that field. Belgian-Brazilian multinational Inbev is now the world's largest brewer of beer. And Brazil is making a name for itself in areas besides consumer goods, such as in the high-tech industry. Compressor manufacturer Embraco holds a 22 percent share of the refrigeration market worldwide, and Embraer is the third largest-airplane manufacturer after Boeing and Airbus.

South America's model nation is without a doubt one of globalization's major success stories, emerging from the global financial crisis of 2008 stronger than before. Still, long-term sustainability depends on factors beyond just those decided in Brazil's presidential palace.

The Brazilian real is now considered one of the world's strongest currencies, which can be a nightmare, and not just for tourists. "Lately, Brazilian investors who visit me at my London office have been saying they find even London cheap," says Jim O'Neill, whose 2001 paper on emerging industrial nations coined the term "BRIC." O'Neill is now chairman of Goldman Sachs Asset Management.

Brazil is increasingly being flooded with cheap plastic goods, mostly from China, which choke out small, labor-intensive domestic industries. Three-quarters of all products sold at the Brazilian festival Carnival, for example, come from East Asia. The country is also flooded with speculation. Despite a series of interest rate reductions, most recently early this June, at 8.5 percent, Brazil's prime rate is still far too attractive to stave off an influx of unproductive foreign funds.

The Brazilian government deliberately curbed growth last year out of fear that its economy might overheat, leaving Brazil trailing the rest of the BRIC countries with a growth rate of just 3 percent. Now, though, the president is trying to fire up her country's boom once again.

Gushing Oil

Oil, the same resource that proves more of a curse than a blessing for so many countries and often leads to "bad governance" -- to inequality, corruption and bloodshed -- may play a decisive role in setting Brazil's future course.

Brazil is a nation with many natural resources. The country has enormous rain forests, which are being illegally clear-cut by mafia groups not even Rousseff's administration has yet managed to control. Brazil also possesses more than half of South America's fertile farmland, as well as hydropower and minerals in abundance -- and large amounts of natural gas and crude oil. Just six years ago, additional oil deposits were found off the coast of southern Brazil, hidden deep beneath the water 300 kilometers (190 miles) offshore from Rio de Janeiro. These deposits are a challenge to access, but they have the potential to be enormously lucrative.

Brazilian oil company Petrobras, in which the government owns a majority share, holds the monopoly on extracting that oil. With revenue over $120 billion, Petrobras is one of the world's largest companies -- and its best days are still ahead. Currently, Brazil exports only about 800,000 barrels of oil, barely a tenth what Saudi Arabia exports.

Petrobras' research center looks like something built by extraterrestrials with environmental leanings. The building's white domes and glass hallways, which insulate from both heat and noise, are built to the latest environmental standards and use almost exclusively solar and wind power. "Fossil fuels are too valuable for something like this," says lead engineer José Fagundes Netto from the company's observation deck at the university campus on the outskirts of Rio.

Petrobras plans to put $225 billion -- "the world's biggest investment" -- into its offshore oil fields by 2015. Some of the deposits are located at depths of more than 5,000 meters (16,000 feet), with the last 2,000 meters (6,500 feet) to the coveted resource consisting of a salt crust. The technical challenges are enormous, but Petrobras' engineers believe they can overcome them. "We're at the forefront globally when it comes to deep-sea drilling," Netto declares confidently. Yet Brazil, too, struggled with a deep-sea leak this January, temporarily halting operations at Carioca, its fifth largest oil field.

Petrobras plans to be extracting from all its deep-sea locations by 2017. A few years after that, if all goes well and no accidents occur, the Brazilian corporation could be No. 1 globally in terms of stock market value and production. A new refinery is currently being built, while others are planned. That will make it possible to export not only raw materials, but refined products as well. This act of farsightedness distinguishes Brazil from oil-rich countries, such as Iran, Iraq or Venezuela, that have been extracting oil for decades, yet sometimes end up having to import gasoline and diesel.

Avoiding the 'Dutch Disease'

Just how important Petrobras is to the country's president can be seen in Rousseff's choice for the company's new CEO: Maria das Graças Foster, 58, who is both a widely recognized energy expert, and yet another one of Brazil's breathtaking success stories. Foster comes from Rio's favelas and worked her way through college, raising a daughter at the same time. With hard work, in the space of 30 years she climbed the career ladder from intern, to oil platform technician, to overseeing the company's natural gas division.

In addition to being an expert on fossil fuels and company management, Foster knows a great deal about soccer and is a fan of Botafogo, a team in Brazil's top league. But she has no patience for employees who lag behind. When that happens, just like her friend the president, Foster can become quite unpleasant.

One major challenge for Brazil is how to avoid the "Dutch disease" -- an economic term that refers to a decrease in the competitiveness of a country's manufacturing sector as its exploitation of natural resources increases. It also wants to prevent the cronyism that tends to plague oil-extracting nations and, instead, ensure that the people get a fair share of the profit obtained from the country's natural resources.

So far, Norway has provided the best solution to this problem, through a sovereign wealth fund that funnels a portion of the country's oil profits into investments. Petrobras holds up Norway's example as its stated ideal. Still, balancing the specifications of the government, which holds a majority share in Petrobras, with the interests of the minority shareholders is likely to prove considerably more difficult in the newly industrialized country of Brazil than it is in a well-established Scandinavian democracy.

No Barbecuing on the Copacabana

Back in Rio, at the edge of the city center and just a stone's throw away from the black high-rise of the city's government, is a boxy new building with glass walls. If the building's exterior appears futuristic, the interior looks even more like a mission control center in a "Star Wars" film.

Nearly a quarter of all Cariocas, as Rio's 6 million inhabitants call themselves, live in slums, and only a small number of these favelas have been pacified like Cantagalo. Many favelas are also at risk of landslides when the region's torrential rains begin each year. All these factors contributed to the city's decision in 2010 to establish a new command center.

Here, men in white jumpsuits keep track of an enormous wall of monitors displaying a constant stream of new data amounting to a virtual Rio in real time. From all over the city, 560 cameras relay high-resolution images of intersections, subway stations, public squares and beaches. A weather satellite feeds in current data on storm developments. Sirens installed in 66 favelas with particularly critical hillside locations provide timely warnings of danger, and 400 employees available around the clock record crimes and accidents, fires and blackouts, immediately passing that data on to police, firefighters and ambulances. Soon, the control center plans to make its information available to everyone online, providing warnings about which areas of the city to avoid at any particular moment.

American computer multinational IBM created this center, at a cost of €11 million, and hopes other major cities will order similar facilities if Rio's system proves effective.

But the idea didn't originate with the North American company. Rio's mayor, Eduardo Paes, 42, conveyed his precise desires to the computer giant. Today, he says proudly: "My vision is of a city with less inequality. We may still be missing a few of the aspects we need to achieve that, but we're on the right path. We want to make Rio a model for other cities around the world."

Paes governs Rio de Janeiro the way Dilma Rousseff governs the country -- with an almost German strictness. Barbecuing is forbidden in the famous Copacabana neighborhood, for example, and no soccer is played before 5 p.m. But Paes recognizes that it won't necessarily be possible to enforce these policies at all times and under all circumstances. "We don't want our city to become like Lausanne or Zurich," he says reassuringly.

Certainly the exuberant, chaotic nights in the city's favelas offer little cause to worry that this particular danger will come to pass any time soon. The Germanization of Brazil hasn't yet gone that far.

Don't forget to read the introduction to SPIEGEL's good governance series, and check back for the remaining installments on China, Denmark and the United States in the coming weeks.

Translated from the German by Ella Ornstein


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