New Consumer Index The Billy Instead Of The Big Macs

The Big Mac index, which measures the price of a standard hamburger around the world, is legendary for its interpretation of consumer purchasing power. But there's a new economic scale in town: The Billy, tied to Ikea's most popular shelving unit.
The McDonald's of the furniture world: Ikea is expanding around the world, particularly into China. Could the chain's Billy shelf be a new measure of purchasing power?

The McDonald's of the furniture world: Ikea is expanding around the world, particularly into China. Could the chain's Billy shelf be a new measure of purchasing power?

Foto: CLARO CORTES IV/ REUTERS