Bought this Way Oligarch Wants to Make Wife Next Gaga

Pakistan-born oligarch Mohammad Zahoor rose out of poverty to build a Ukrainian steel empire worth billions and marry a former Mrs. World. But now the flamboyant magnate wants to use his riches to make Kamaliya the next Lady Gaga.

Mohammad Zahoor wouldn't exactly call himself an oligarch, he says, but there's an unmistakably oligarchical quality to the way he is speeding along the Kiev expressway. His blue Bentley is slicing through traffic at 90 miles per hour (145 km per hour) in a 50 mile-per-hour zone, followed bumper-to-bumper by a Mercedes SUV. Both vehicles are parting the Ukrainian traffic like it's the proverbial Red Sea, while socialist-era apartment complexes whiz by outside.

Zahoor is sprawled on the backseat next to his wife Kamaliya. She looks gorgeous, he says, in her white diamond-studded dress. Next to the driver sits Igor, the bodyguard. Igor was once a member of former Russian President Boris Yeltsin's personal security team. He glares at every driver who fails to get out of the way quickly enough.

In just 10 minutes, Kamaliya is due to perform at the Palace of Arts in Kiev -- a gala in honor of late Ukrainian fashion designer Mikhail Voronin, who is such an admired icon in Ukraine that 4,000 people are expected to attend the event. Kamaliya will sing one of her songs there. She has opted to perform a ballad.

But Kamaliya the singer is more than just Zahoor's wife -- she's also his pet project. In Ukraine she is a fairly well-known pop star. She combines traditional opera singing with dance pop, which can take some getting used to for Western European ears. She also won the Mrs. World pageant in 2008 and appeared in a film with Sharon Stone, although the movie hasn't been released. Zahoor sees a great deal of potential here. He has finally found something worthwhile to do with his money.

Living the Dream

Zahoor, who is in his late 50s, once owned five steel mills in Ukraine, and when he sold them in 2008 he netted roughly $1 billion (€750 million), although he would rather not divulge the exact amount. What does one do with $1 billion in the bank in the midst of the financial crisis? Zahoor invested in two hotels in Kiev and a number of office buildings. He purchased the liberal English-language weekly the Kyiv Post -- along with a TV studio, an airplane, a yacht, two Bentleys, two Mercedes, an Audi S8 and a Range Rover. So what now?

His fellow oligarchs have bought football clubs. That would be one option. Ukrainian top oligarch Rinat Ackhmetov, for instance, owns Shakhtar Donetsk. Ackhmetov brought in a string of Brazilians and in 2009 the team became the first Ukrainian club to win the UEFA Cup. Football isn't Zahoor's cup of tea, but what if, instead of Brazilians, he brought together the best producers, dancers and PR people and made his wife into a top European pop star? Indeed that very night, on the way to the gala, Zahoor revealed his goal: "We intend to send Lady Gaga into retirement."

That might sound fairly outrageous, but Zahoor has been no stranger to success since he left Karachi at the age of 19 and arrived penniless in the Soviet Union to acquire a degree in metallurgical engineering. At the time, it was certainly just as unlikely that he would today become one of the richest men in Ukraine. Kamaliya has talent and has been singing professionally since the age of 11. The rest can be bought.

Return of the Patron

It's quite possible that Zahoor's approach is merely the logical next step, or perhaps even a visionary venture in today's post-financial crisis era, in which the traditional cultural and entertainment models of postwar capitalism depend on patrons of the arts. Most of the films nominated for an Oscar this year received significant financial backing from billionaires and wealthy heirs, including "Argo" and "Zero Dark Thirty." Large art exhibitions would simply cease to exist without private donors, and numerous football clubs in the Champions League depend upon the support of billionaires. Moscow businessman Vladislav Doronin launched a Russian and a German version of the Andy Warhol magazine "Interview," most likely as a plaything for his then-girlfriend, supermodel Naomi Campbell. In an era when even rich Russians consider private yachts and jets passé, the pact made by sheikhs and oligarchs remains the same: money in exchange for recognition -- and a sense of purpose in life.

Zahoor says that as a steel magnate he used to spend his free time at dinner parties with other steel magnates. Today, he enjoys waiting for two hours while his wife gets dressed, so he and Igor the bodyguard can accompany her across the red carpet. Igor's job is to gesture in a broad Russian manner, as if he wanted to drive off the photographers and cameramen, although they are actually an essential part of the game.

It's a shame that it didn't work out today with the red carpet. Despite doing 90 miles per hour on the expressway, they arrived too late. This time it took Kamaliya four hours to put on her makeup.

A Star is Born

Kamaliya, 36, won her first singing contest at the age of 11, back in the days of the Soviet Union. Afterwards, she received a classical musical education including singing and violin lessons. She can sing over three octaves. In 1997, she released her first album, called "Techno Style," which made her popular in Ukraine. Her mother assumed the role of manager. Kamaliya sang duets with Russian crooner Philipp Kirkorov, but her career stagnated. In 2008, she nevertheless managed to become Mrs. World, yet she still oddly resembles one of Zahoor's steel mills: There must be enormous untapped potential somewhere there, but first everything needs to be revamped.

Back at Zahoor's estate, located just outside of Kiev, Kamaliya immediately wants to hear the latest figures from her German manager. Although she sings in English, her pronunciation needs some work.

"This week you're the most-clicked video on YouTube in Spain -- as well as in Poland," says the manager. "In Germany you still have 15,000 clicks a week, which is a lot," he adds, but later it turns out that all of these figures are rather difficult to check. It's this new shadowy world of pop, with its page hits on YouTube, that Zahoor first needs to come to terms with. These new units of measurement are becoming increasingly important, but sadly there's not much money to be earned from clicks. Fortunately that's only of secondary importance here. Furthermore, in the UK, often referred to as the motherland of pop, Kamaliya has made it to the top 40, reaching number six on the charts. That was last year.

To achieve this coup, Zahoor hired London producers Digital Dog, who have worked with Cyndi Lauper, Britney Spears and Miley Cyrus. For her latest album, "Club Opera," which was released a few weeks ago and is primarily designed to take Germany and Western Europe by storm, Zahoor hired Uwe Fahrenkrog-Petersen, a former member of the now defunct German New Wave band Nena, primarily known for its 1983 hit song "99 Luftballons." Zahoor also hired German singer and entertainer Thomas Anders, who is revered as a big star in Ukraine, to sing a duet with Kamaliya. It's a similar story with Spanish tenor José Carreras, who has been engaged to sing two tracks with the Ukrainian. Zahoor has elaborate videos made in locations like Miami and Mumbai to promote his wife's songs. The billionaire also helped finance the Hollywood film "What About Love" with Sharon Stone. His condition for investing in the project: Kamaliya had to be given a part.

"We can do this," says Zahoor. The pop business isn't that difficult, he figures. So far, he has invested $5 million, but that's just the beginning.

The Diva and the Oligarch

He met the singer back in 2003, when he was still a steel merchant -- already fabulously well-to-do, but uninteresting for a Ukrainian pop diva. He sent her flowers every day until she agreed to marry him.

On the day before the gala, Zahoor returned from the UK with Kamaliya. They had been collaborating on a film about the superrich -- after all, Zahoor knows that his wealth makes his wife more interesting.

That evening in Kiev, yet another TV camera crew is on hand -- this time from Rossiya 1, the pro-Putin channel. They have flown in from Moscow for a few days. The main reason for this is that Zahoor has hired a producer from the Russian network to work as Kamaliya's publicist. That kind of thing is possible in Russia, and since the station enjoys close ties with the government, Kamaliya has already sung for Russian Prime Minister Dmitry Medvedev.

Meet the Zahoors

At the Zahoor residence, Kamaliya has put on a red leather glove that extends over her forearm, and a falcon, which lives in their vast living room, has perched itself there. The animal is called Layla and it normally sits on a throne-like block of wood in the middle of the opulent room. Kamaliya feeds the bird raw chicken. The falcon tears away bloody chunks of chicken meat and swallows them while Kamaliya gazes at it lovingly.

Should she sing with Carreras in her opera voice or in her pop voice? The word is that Carreras prefers the opera voice. Kamaliya would rather sing in a pop style. She's concerned that the songs would otherwise sound too conventional.

After the falcon has eaten enough meat, it continues to tear off pieces of chicken and alternately tosses them to each of the family's six Pekinese lion-dogs. The dogs deserve their fair share, too. A bunny rabbit and chinchilla observe the scene, while a cockatoo shrieks near a window at the back of the room. It's very possible that the idea of transforming a Ukrainian Mrs. World into a global star is not even the zaniest thing here at the Zahoor residence. The mansion, which Zahoor built a few years ago, has been decorated by Kamaliya. She took a liking to the Burj Al Arab luxury hotel in Dubai, so she gave their home an Arab touch, with genuine gilt wallpaper, diverse decorative objects, marble and bright colors. She thought that her husband might feel at home in these familiar surroundings -- until Zahoor explained that he wasn't an Arab, but rather a Pakistani.

Every morning, an Indian man dressed in a yellow robe comes to their home and rolls out two yoga mats in the garden near the private pier. Then he demonstrates yoga exercises to the man of the house for 90 minutes, although Zahoor is usually busy making phone calls or cuddling with the dogs, who are always present for yoga lessons. From his pier in his garden, Zahoor can travel in his yacht all the way to Venice. The ship is unfortunately currently in Sevastopol, but Zahoor wants to have it sail through the Bosporus soon and on to the Mediterranean. He has invited Carreras to stay on the yacht so he and Kamaliya can rehearse their duets on board.

Rise of a Magnate

Mohammad Zahoor's first name is actually Zahoor, but he insists that his last name is so unpronounceable that he has simply adopted Zahoor as his surname. As a young man, he had no notion of what the Soviet Union was, but he wanted to get out of Pakistan. He came to Moscow in 1974 at the age of 19. It was winter and Zahoor didn't understand a word of Russian. He picked up the language in three months, and he studied at a technical college in Donetsk, Ukraine where he learned how to burnish raw steel. After completing his education in the Soviet Union, he returned to Pakistan, where he quickly rose through the ranks at a state-owned Pakistani steel plant. But he had already married his first wife, a Russian, and after the Soviets invaded Afghanistan in the late 1970s, the Russians became anathema to the Pakistanis. It was no longer possible for an executive married to a Russian to work in a public company, so Zahoor eventually had to leave the country.

He moved back to the Soviet Union in the late 1980s and, in the wake of the country's collapse in 1991, began to trade in steel and purchased his first steel mill. They were inexpensive at the time. He soon owned five of them and maintained offices in New York and Hong Kong. He became a British citizen and acquired a Victorian mansion in London.

The other Ukrainian oligarchs didn't encroach on his turf, says Zahoor. "Steel didn't interest them at the time. It was seen as a dying industry, which required a great deal of investment before it produced any returns," he explains. "It wasn't quick money. What my colleagues wanted were casinos, vodka and oil."

Zahoor says that he tried to maintain some distance from the other oligarchs in Kiev, without being too obvious about it. He found his ideal role as the good oligarch, who owns a respected political magazine that is critical of the government and has given the country the Ukrainian Music Awards. He says publicly that he doesn't intend to invest his money outside of Ukraine. Nevertheless, the word in Kiev is that it's virtually unthinkable that someone can become a billionaire without being able to assert his interests, at least to a certain degree -- and without occasionally treading on legally ambivalent terrain. Zahoor has had his share of fallings out with former business partners and there have been court cases.

After nightfall in Kiev, at 1:45 a.m., Zahoor plays one of his wife's concert DVDs. He lights a cigar and joins Kamaliya in front of their home cinema. He insists that the guest from Germany should watch as well, and not yet retire to the guest house. The couple never goes to bed before dawn, despite the fact that Kamaliya is now in her seventh month of pregnancy. Zahoor is still unsure how the pregnancy fits in with her career plans. They actually intended to make a formal announcement during an interview at the gala, but Zahoor changed his mind at the last minute. It was then up to Igor, the bodyguard, to get rid of the camera teams who tried to ask questions about Kamaliya's conspicuously large belly.

Zahoor has put the volume all the way up on the Dolby Surround sound. Lounging on the sofa, he gazes dreamily at his wife, who is rocking gently back and forth next to him as she sings and dances on the screen. They have come up with a little storyline for her DVD concert. Kamaliya is standing among the ruins of the Ukrainian National Opera House in Kiev. With every song that she sings, a new building is gradually erected. When Kamaliya has finished her last song, the new opera house looks more beautiful and modern than the old one. Zahoor sees this as the perfect parable. He is the opera house -- and Kamaliya has made him more handsome and modern. Perhaps one simply has to believe in something like this. The rest can be bought.

Translated from the German by Paul Cohen
Die Wiedergabe wurde unterbrochen.