Photo Gallery: A Kids' Newspaper with a Monster Mascot
Verlagsgruppe Rhein Main

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Photo Gallery: A Kids' Newspaper with a Monster Mascot

Investing in Future Readers German Children Get Their Own Newspaper

Newspapers may be dying out elsewhere, but in Germany broadsheets still enjoy substantial readership. A new publication has decided to invest in keeping it that way, targeting children to cultivate the readers of tomorrow. But it's a difficult market that requires pleasing both kids and their parents.
Von Zeke Turner
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