Saucy Schnapps Firm Wins Battle to Register F-Word as Trademark

A German company has won its court battle to register the F-word as a trademark. The brand name of its "Ficken" schnapps will now enjoy legal protection. The term may be in poor taste, but it may soon be used to market spirits and other drinks.
"Ficken" schnapps -- ask for it by name.

"Ficken" schnapps -- ask for it by name.

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